SIGGRAPH 2009: Synthese Video on the lookout for newness
Tuesday September the 29 2009 | Multimedia
- Stereoscopic Digital movies, Serious Games, Augmented Reality -
The 36th edition of the prestigious Siggraph was held in New Orleans from August 3 to 7. International event in the field of "Computer Graphics" (3D, animation, video games ...), it allowed us to make technological watch and come back with innovative communication solutions: Stereoscopic 3D, Advergames, Augmented Reality …
Stereoscopic 3D: CG stereo animation movies.
With the launch of Maya 2010, Autodesk creates a comprehensive suite of 3D animation (Unlimited version integrated) with a powerful compositing software: Toxik, and
an advanced tracking tool: Matchmover. So we can produce 3D movies more realistic, and obviously in stereo version. The democratization of 3D screens and projectors will allow the view (with glasses) of stereoscopic 3D movies. We contacted several innovative software & hardware designers, and Synthese Video -in testing phase- is ready to meet the demand for stereo CG animations for product launches and conventions.
Serious games: video games for Business.
Advergames(advertising games),
Learning Games(for training),
Business Games(designed to improve performance in management or sales) or
Serious Games institutionnels(to raise awareness about a cause),
it is through video game (professional use) that firms communicate and develop their activities.
Synthese Video achieved last year a tool for creating team quizzes (quizz-e) easily adjustable by companies wishing to address their newsreel and create team building.
We have just delivered 2 advergames to accompany the launch of a new product (news to be followed from the official product launching page on our website). Please contact us for any additional information or any foreseen project.
Augmented Reality: the virtual world added (embedded) to users' real world
From virtual objects to be handled via a webcam to real-time applications for customization of clothing, shoes or other accessories, Augmented Reality enters professional communication. The 3D content is "added" to the real world through a computer, PDA or camera phone.
Multiple applications: the camera takes a printed tag which enables a real-time 3D manipulation of a virtual object, as well as the launch of animations or games.
Mini Cabrio
A publicity stunt if you print the tag in a magazine (like the Mini Cabrio) or on the back of packagings (Lego creates a POS to see the real-time preview of the future 3D result after the object has been assembled)! It is possible to interact with virtual elements by moving the camera or by pressing keys on the keyboard.
There are many applications and games available with this new technology: product presentation, layout of architectural design, training ...
Lego POS
Further, the personalization through real-time tracking.
A useful technology to choose sunglasses, sneakers, clothing or hairstyle appropriate to its morphology, or configure their furniture: augmented reality invites itself in a terminal or iphone.
Simulation, Training and branding: Augmented Reality invites itself in the pros.
Synthese Video in testing phase on several types of applications. Ask your own!