The brief: "The right tire changes everything!"
On the occasion of the 2013 SIMA (Paris International Agri-Business Show), Michelin presents a simulator proving the superiority of its technology Ultraflex©: an agricultural tire designed to increase productivity. For a better understanding of this demonstration, we are asked by Michelin to make a film to raise awareness of the impact of the tire on productivity. Indeed, before comparing the footprints of different tires, it is important to understand the demonstration. This is the goal of the film that Michelin asks us to produce.
An awareness film,
to show what can be improved
Much like a teaser, we must raise farmers' awareness about the impact of their tires on their productivity (consumption, slippage, rutting, compaction).
So that the farmer could identify its daily concerns throught this animation, the 3D should be realistic. High power engines working in a large farm, leaning in the rut they are digging, and slipping on the clods of plowed furrows.
Great care has been taken in the 3D modeling, detailed and realistic: combine harvester, tractor and plow were created in a way not to be associated to any brand. These are "generic" machines which textures are tailored for maximum realism (scratches, dirt, oil stains ...).
Animation and rendering:
all for maximum realism
On a rather slow pace, the spectator is immersed in "living" and realistic surroundings: birds flying, wheat moving in the wind, clouds drifting, the combine and tractor plowing reveal their enormous power ... So much detail that give credibility to the film's message and bring the farmer to more technical sequences: slippage, rutting and soil compaction.