The brief
- Stereoscopic Digital movies, Serious Games, Augmented Reality - The 36th edition of the prestigious Siggraph was held in New Orleans from August 3 to 7. International event in the field of "Computer Graphics" (3D, animation, video games ...), it allowed us to make technological watch and come back with innovative communication solutions: Stereoscopic 3D, Advergames, Augmented Reality … |
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Stereoscopic 3D: CG stereo animation movies.
With the launch of Maya 2010, Autodesk creates a comprehensive suite of 3D animation (Unlimited version integrated) with a powerful compositing software: Toxik, and an advanced tracking tool: Matchmover. |
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Serious games: video games for Business. Advergames
- Advergames (advertising games), |
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Augmented Reality: the virtual world added (embedded) to users' real world
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A publicity stunt if you print the tag in a magazine (like the Mini Cabrio) or on the back of packagings (Lego creates a POS to see the real-time preview of the future 3D result after the object has been assembled)! It is possible to interact with virtual elements by moving the camera or by pressing keys on the keyboard. There are many applications and games available with this new technology:presentation, layout of architectural design, training ... |
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Further, the personalization through real-time tracking. |